Wednesday, April 11, 2007

Convergent Journalism: Kristof proves it makes all the difference

New York Times columnist Nicholas Kristof spoke to SMU students about the issue with Darfur and eliminating genocide as part of the Human Trafficking symposium Tuesday. Unfortunately I wasn't able to attend, but from what I've a heard, the man made quite an impact.

Kristof is a two time Pulitizer Prize winner for his reporting during the pro-democracy student movement in 1990 and his commentary on the genocide in Darfur in 2006. He has risked his life numerous times in hope of giving voice to the voiceless and awakening readers to the problems and issues ailing third world countries.

In addition to his reporting, Kristof provides multimedia packages that feature video and images of those inflicted by violent warfare. Because the images allow people to comprehend the damages visually, they are often motivated to help.

Text alone is empty. When readers skim articles on Darfur and America's need to interfere, they are sympathetic but not convinced. It's not because they're selfish, they're just skeptical about charities and where their money goes. Images can change that.

Pictures are moving. They are the evidence behind a journalist's words. I've read about Darfur a couple times, but Kristof's use of multimedia is what really pulled me in. Images have an emotional tie and when used effectively, they are often the key factor in transforming peoples thoughts. Those wary of donating to charities are compelled to find other ways to contribute to the cause.

Journalists put a lot of time and effort into their stories. If they want to get a reaction they should consider Kristof's tactics and make use of convergent journalism. It'd be a shame to let their tedious work go unnoticed.

1 comment:

jrichard said...

Good post. You did a great job summarizing the concepts and building the context.

I do wish you'd be a bit more personal. What specifically drew you in? Which package of Kristof's first grabbed your attention?

You could also provide a few links or pics to grab your reader.

Overall, good.